The NRL generates revenue by selling game footage, and, previously, anyone could set up an account to purchase it. NRL began to use Dropbox in 2017 primarily to manage how partners used our assets. Our website runs parallel programming that complements the television broadcasts. NRL owns rugby rights in Australia, and we leverage our intellectual property by selling to broadcast rights-holders, including Channel 9 and Fox Sports. I joined Australia’s National Rugby League (NRL) in 2020. But creating an enjoyable viewing experience for those who aren’t in the stadium requires a lot of work behind the scenes. Thousands of fans gather in arenas and stadiums worldwide to cheer on their teams, and millions more experience it on television and online.
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